Something’s not working, is it? The world is facing layered and intensifying crises. From persistent economic volatility to rising tariffs and inflation, those most closely connected to the land and reliant on accessible natural resources —such as producers and artisans, particularly in the so-called Global South— are bearing the heaviest burden. At the same time, climate change accelerates environmental degradation, and inequality continues to deepen across gender, economic, and geographic lines. Marginalised communities are often left out of the markets they help sustain. The list goes on.

This isn’t sustainable. This isn’t just. We need real change NOW.

Conventional business models have had their day. Whilst multinational corporations chase quarterly profits, micro-small-medium enterprises (MSMEs), artisans, producers, and workers are bearing the brunt of an unfair system that puts shareholder value above human dignity and environmental stewardship. But here’s what gives us hope: businesses hold the key to revolutionary change, proving that a different way of doing business is possible. These businesses are led by Fair Trade Enterprises, the true heroes of our global movement. A movement that everyone can be part of.

Our Solution: A Roadmap to Building Resilient Business Models

At the World Fair Trade Organization (WFTO), we believe business can, and must, be a vehicle for systemic change. 

To put this vision into practice, WFTO, together with its members, decided in 2011 to develop a new Fair Trade system. As a result, the WFTO Guarantee System (GS) was created and launched in 2013. The GS is a rigorous yet practical framework that assesses, verifies, and supports mission-led enterprises. Its superpower? The focus on assessing the entirety of a business, not just a product or supply chain, but the whole enterprise structure, business model, operations, and impact.

This holistic approach was built upon our existing WFTO Standard and the 10 Principles of Fair Trade frameworks and was later reflected in the United Nations’ Sustainable Development Goals (SDGs) and the 2030 Agenda for Sustainable Development. We recognise that real change demands systemic transformation, not piecemeal fixes.

Our Theory of Change (ToC) further grounded the idea that enterprises, when organised around our 10 Fair Trade Principles, can drive profound social and environmental transformation. It is through these businesses that, together, we create dignified work, protect the planet, and build inclusive economies.

How does it work?

Our Guarantee System is built around our 10 Principles of Fair Trade and tightly interwoven with our Theory of Change. It is designed not only to verify compliance, but to behave as a development catalyst that supports enterprises in their journey toward deeper social and environmental responsibility.

Here’s how we support mission-led businesses, designed for positive change, on their journey to becoming verified forces for good.

The Assessment Process

Through comprehensive Self Assessment Reports and rigorous audits, we evaluate how well enterprises embody our 10 Principles of Fair Trade. But this isn’t about judgment, it’s about sustainable and constant growth. Each assessment reveals opportunities to strengthen business practices, become more competitive in evolving ethical markets, and unlock potential for increased sustainable sales.

Fair Payment Tools

At the heart of Fair Trade is the commitment to fair and timely payment. Through tools such as the Local Living Wage Calculator, Living Wage Ladder, and Local Context Notes, we guide and evaluate members to ensure producers and workers earn what they deserve. These tools are adaptable across sectors and contexts and offer enterprises practical ways to embed fairness into every transaction.

Fair Trade Accountability Watch

We believe in shared responsibility. That’s why we created the Fair Trade Accountability Watch, a peer- and public-reporting mechanism that enables anyone, from customers to workers, to raise potential concerns about WFTO members. This tool increases transparency, trust, and community engagement, while keeping our standards alive in practice, not just on paper.

Membership types

The WFTO Guarantee System is tailored to meet organisations where they are.

Why does all this matter? Building trust, leading change

We don’t just verify businesses. We are building a global movement for positive change.

At a time when people are seeking ethical alternatives and planet-friendly production, trust has never been more important. Being part of WFTO means standing visibly for transparency, dignity, and justice. Guaranteed Fair Trade Enterprises are the real actors behind a story of resistance, creativity, and care for both people and planet.

Becoming a WFTO-verified member is an important first step for any organisation aspiring to drive positive change. However, achieving real and lasting impact requires that Guaranteed Members are fully committed to continuous improvement. This means that an enterprise does not need to meet every single criterion at the outset. Rather, it must be a mission-led organisation that prioritises the well-being of its workers and producers, protects the environment, and reflects these values through its governance and practices.

It is through their ongoing progress and successes —measured and verified by the WFTO Guarantee System and our associated tools— that WFTO-verified Enterprises become real changemakers and are able to:

• Achieve greater market access and open gateways to new opportunities through our networks, partnerships, and recognisable label. WFTO members aren’t just joining an organisation, they’re connecting to a global ecosystem of enterprises committed to revolutionary business practices.
• Build credibility, transparency, and accountability among shoppers, employees, and stakeholders through the continuous improvement of Fair Trade practices, assured and verified by the WFTO Guarantee System.
• Strengthen their position within a maturing and solidified ethical market where buyers easily distinguish between authentic commitment and superficial messaging.
• Future-proof their business not only to today’s standards but also by positioning themselves at the forefront of tomorrow’s business landscape. By continuously improving their capacities and business models, adapting to the increasing demands for environmental responsibility, social justice, and economic fairness,
• Become a platform to amplify their voices and demonstrate leadership in systemic change through our collective advocacy and global campaigns aimed at driving policy and social transformation.

Companies truly do hold the key to much-needed systemic change. But not just any companies, enterprises willing to challenge conventional norms, embrace accountability, and prioritise people and planet alongside profit. Guaranteed Fair Trade Enterprises are the true leaders behind this revolution, proving that business can be a force for good without sacrificing success.

Successful stories from our Members

Sisam
Kyoto, Japan | Fair Trade Retail & Import (Handicrafts, Fashion, Coffee)

In Japan’s evolving Fair Trade landscape, Sisam faced a critical challenge: distinguishing genuine ethical practice from greenwashing whilst building credibility for their long-standing partnerships with small producer groups across Asia. The WFTO Guarantee System became their catalyst for transformation, providing not just international recognition but concrete frameworks for systemic improvement. Through rigorous self-assessment and the adoption of WFTO’s 10 Fair Trade Principles, Sisam formalised decades of ethical practice—from safe working environments to transparent supply chains—while strengthening their internal monitoring through regular producer interviews and systematic documentation. The impact has been revolutionary: during COVID-19, they mobilised emergency support for 11 partner organisations; their coffee partner CGN in the Philippines invested Fair Trade investment funds into solar dryers that enhanced both quality and livelihoods; and in 2022, their online store earned Japan’s top retail award amongst 40,000 competitors. Today, with women comprising over 80% of staff and leading every store, Sisam exemplifies how the Guarantee System transforms daily trade into measurable social and environmental justice.

“The WFTO Guarantee System has helped us connect our values with visible impact—both internally, amongst our staff and producers, and externally, to our customers. It turns daily trade into meaningful, shared transformation.”

Photo credit: Sisam (Japan)

Biansa Home
Yogyakarta, Indonesia | Home Decor and Handicraft

Breaking into international markets with authentic Fair Trade credentials posed a formidable challenge for Biansa Home. Buyers questioned the legitimacy of their ethical commitments, whilst artisans faced income instability and limited pathways for growth. The WFTO Guarantee System became their gateway to credibility and systemic change. Through rigorous verification against WFTO’s 10 Fair Trade Principles, Biansa Home strengthened transparency across their operations, enhanced worker welfare policies, and aligned its entire supply chain with sustainability standards, building the essential trust for market expansion. The transformation has been profound and holistic: while sales growth continued its trajectory, shopper confidence surged significantly through demonstrable Fair Trade accountability. Most critically, the company has embedded deep attention to artisan well-being and environmental sustainability into every business decision, ensuring that responsibility and care aren’t mere commitments but lived realities. Today, Biansa Home stands as a testament to how the WFTO’s Guarantee System enables small and medium-sized enterprises to compete globally without compromising their mission of social and environmental justice.

“WFTO and the Guarantee System gave us the credibility and confidence to compete globally whilst staying true to our mission of supporting artisans and protecting the planet.”

Photo credit: Biansa Home (Indonesia)

Indo Naturals
Norway and India | Consumer Products and B2B Product Development

Indo Naturals arrived at WFTO with established standards but faced a critical gap: the absence of a comprehensive framework with specific criteria for assessing social and environmental accountability. Questions around living wage calculations and effective monitoring visits remained unanswered, while consumers in their markets increasingly relied on trusted certification labels to navigate ethical purchasing decisions. The WFTO Guarantee System provided the missing architecture. By integrating WFTO’s 10 Fair Trade Principles, criteria, and monitoring tools, Indo Naturals built a robust internal system for continuous assessment across multiple production partners, gaining both structure and knowledge resources essential for holistic Fair Trade practice. The impact has been catalytic: beyond assuring Fair Trade compliance, the system has revolutionised communication, strengthened collaboration, and enhanced both product quality and supply chain efficiency. Their production partners, already committed to social goals, now benefit from targeted improvement planning and capacity building through WFTO’s collaborative framework. Regular audits drive continuous advancement, while the WFTO label delivers instant market credibility, enabling shoppers to instantly identify Indo Natural’s commitment to people and the planet.

“We chose WFTO as it is a democratic organisation with a strict and thorough Fair Trade Guarantee System with a focus on continuous improvement and on-the-ground visits and capacity building.”

Photo credit: Indo Naturals (Norway and India)

Begin your sustainable journey with WFTO

Still wondering if your enterprise could be part of our Fair Trade movement? Take our short eligibility questionnaire to see how your business aligns with the 10 Fair Trade Principles, and discover how your enterprise can help shape a future that works for everyone.Join hundreds of changemakers around the world building a fair, sustainable economy. Visit our how to join page to get started today.

The post Our Theory of Change and Guarantee System: Our Blueprint and Tools for Achieving Real, Positive Change appeared first on World Fair Trade Organization.

If you value equity, fairness and the rights of children to be children, buying fair trade products is an easy way to shop with your values and avoid supporting the unethical production of many of our goods. 

Shopping with your values brings benefits beyond being the owner of a beautiful product. It makes you happier. It sounds cliche, but when you align your spending with the kind of world you want, it feels good. You’re not a victim of big corporations that mis-treat workers in complex global supply chains. You get to choose, for example, if you want to support fair treatment of farmers tending the coffee beans that make your morning brew. 

Shopping with intention also benefits those beyond you and your family. Your choices help create lasting positive impact. When you purchase something, you send a positive signal to the market: “I’ll have more of that, please.” Companies hear your signal and continue to make more of the same product, under the same conditions. If it’s fair trade, you’re communicating that you want more fair trade products. Your spending—when combined with others’ spending—shapes what companies seek to produce, retail, and how they treat workers, the environment, and local communities. This in turn impacts which sectors of the economy grow and which shrink. Simply put: the more you buy fair trade products, the more will be produced. 

We all know that money can’t buy you happiness. But making purchases that align with your values can. Deeper and longer lasting than a hit of dopamine, true happiness comes along when you:

• act in accordance with what you value

• are generous

• connect with community

• are grateful.

When your behaviors match your beliefs, you are in alignment and more connected with yourself, and you experience less internal friction. The less internal friction, the more ease and flow. You are who you say you are. You do as you say you do. Decisions are more comfortable and quicker because you know where you stand. There is less to fret over.

Acts of kindness and generosity can increase happiness, optimism, and satisfaction. There is evidence that helping others promotes physiological changes in your brain linked to happiness. Choosing items made by fairly paid workers is an act of generosity. Fair pay provides families a livelihood and a way beyond survival hood

Finally, gratefulness drives happiness, not the other way around. When you feel grateful, there is no room for magical thinking about what could be. You are content with what you have. Gratitude combined with happiness helps keep you in a state of “enoughness.” Like being sated after a fabulous, flavorful meal, you are satisfied. Being sated, you can counterbalance dopamine-driven impulses to buy more. Gratitude is also a powerful antidote for feeling any sense of lack or want. It saves you from the thousand paper cuts of scarcity that plague many people.

Fair trade is not only better for the producer, it’s also better for the shopper. 

If you’re interested in learning more, check out my new book, Your Shopping Superpower; follow your values and better your world. It recommends the WFTO verification to shoppers looking for fair trade products. The book is available globally on Amazon as an e-book or audio book, and in the US in independent bookstores and all major book retailers, including Amazon, Barnes & Noble, and Target.

“This is a must-read for anyone wanting to leverage their purchase power to build a better world. Diane created the required field manual for responsible purchasing, converting passion into practice. She made it simple for us.”

Justin Dillon, Founder FRDM and Slavery Footprint

The post Why fair trade benefits the shopper? – Diane Osgood appeared first on World Fair Trade Organization.

Trade as a decolonising tool 

When the Fair Trade movement gained momentum in the 1960s, its ambition was to challenge the relationships of power between exploited countries, usually located in the South of the globe, and the widespread imperialist, neocolonising practices that were defining the business norm in the “Global North”. Driven by the desire to change the narrative around what businesses should look like, and the idea of considering fairness (to people and to the planet) as the conditio sine qua non of making business decisions, this small group of visionaries were not afraid to speak up in front of the trending injustice and to provide an alternative to colonialism, one that would truly benefit all. They raised their voices against abuse and committed to uprooting systematic injustices by using trade to trigger a localised and yet global reaction on the whole economy. 

By using (inter)national trade as a tool, Fair Trade pioneers envisioned a gender-, economic-, social-responsive trade alternatives that could be adopted worldwide. Even though back then Fair Trade initiatives often became a tool for Christian religious propaganda, over the years the Fair Trade movement evolved and developed better strategies and included all voices to describe what fairness should look like. 

Photo credit: BFTA (Bethlehem Fair Trade Artisans) (Palestine)

Why we support Palestine as the World Organization of Fair Trade Enterprises

Decades later, however, the legacy of colonialism continues to shape the current global economic landscape, defining and pervading our lives. From the food we eat to the clothes we wear, colonial and racist policies seep through and radicate in our society, always favouring the patriarchal, white, rich élites. Therefore, practising fairness as business owners, consumers and citizens implies a bigger scope than what sometimes can be felt as an abstract, farfetched concept of “trade”, but a broader political positioning. And if indeed Fair Trade is about rectifying relationship of power and dismantling systems of (economic) oppression, it must also by definition stand against not only colonisation, but its most modern counterparts: military forced oppression, land-grabbing, and ethnic cleansing, too.  

As the world witnessed and is still witnessing, eyes open, the bombing of Palestine, the murder of civilians in Rafah, the starving of children, the abuse, violence and destruction, to stay honest with the values that have always driven our movement, remaining silent is not an option. Silence means choosing the side of the oppressor. Silence means choosing to support violence, planned ethnic cleansing, intentional starvation of innocent people, and colonisation. And, putting aside the moral stance implied with it, supporting the Israeli government in its attempt to destroy Palestine and its people also means utterly disregarding the principles set by international law, and in particular of article 49 of the Fourth Geneva Convention.

We don’t want to be bystanders

As people in Gaza cry for help, we too need to make our voices heard and amplify the plea of Palestinians to the International court to urgently stop Israeli attacks. 

However, an abstract condemning the war is not enough and bearing witness is not enough. People of conscience around the world are rightfully shattered, enraged, and sometimes feeling powerless about the Israeli government’s genocide against Palestinian people. Boycotting products and services of companies funding the Israeli government has become a powerful way of having an impact on global politics. These non-violent punitive measures are essential acts of resistance that civil society can take to make a real, tangible impact. 

But punitive measures are not the only ones citizens can take to support Palestinians: restorative measures too are equally crucial to bring direct, localised support to the people affected by the attacks led by the Israeli government. Buying from producers like Al Reef (Palestine), HLHCS (Palestine), BFTA, and Sindyanna of Galilee (Israel) means supporting the work and life of Palestinian Fair Trade producers and of the Israeli opposition that speak up every day against its government’s brutal actions against Palestine. It means creating a flow of support that can represent a concrete chance to survive – not only for these businesses but also for all the people behind them.

The post Voices for Fairness: Fair Trade and the Urgent Call for Justice in Palestine appeared first on World Fair Trade Organization.

This is a unique opportunity to:
– Source from handcrafted textiles and exquisite jewelry to organic foods and eco-friendly home décor, you’ll find unique items that are not only high in quality but also carry the rich cultural heritage of their makers.
– Meet the dedicated individuals behind your favourite Fair Trade products. Hear their stories, learn about their crafts, and gain insight into how Fair Trade Principles are making a tangible difference in their lives.
– Learn about how Fair Trade Enterprises develop and market their product, while staying 100% committed to the WFTO’s Principles of Fair Trade.
– Feel! This is your chance to experience first hand the beauty of Fair Trade products. Touch the silks, taste the food and test the homeware – you will fall in love with the products as much as with the values behind them!

At the Expo, you can explore a wide range of high-quality items, including handcrafted textiles, exquisite jewellery, organic foods, eco-friendly home décor, and so much more. Each product tells a story of sustainability, ethical production, and cultural heritage, embodying the WFTO’s principles of Fair Trade.

Will you be there? Download the catalogue below to read their stories! 

The post Get to meet Fair Fashion Enterprises at the Summit Expo! appeared first on World Fair Trade Organization.

Culemborg – The excitement is building as preparations are underway for the highly anticipated 17th International Fair Trade Summit, organised by the World Fair Trade Organization (WFTO). 

This biannual event is scheduled to take place in the vibrant city of Cape Town, South Africa, from September 17th to 20th, 2024. The International Fair Trade Summit is a premier gathering for leaders, practitioners, entrepreneurs, advocates, and supporters of Fair Trade from all corners of the globe. This event serves as a platform for collaboration, innovation, and dialogue aimed at advancing Fair Trade Enterprises’ practices and principles. 

“We are delighted to announce the upcoming International Fair Trade Summit,” said Leida Rijnhout, WFTO Chief Executive. “This event represents a pivotal moment for the global Fair Trade community to come together, share insights, and let the world know that Fair Trade Enterprises are a huge leverage for sustainable production and consumption models, and to build inclusive economies.” 

The summit will feature engaging speakers, interactive panel discussions, and insightful workshops centred around key themes such as the future of Fair Trade (Enterprises) for “Market Visibility”, “Future-Proof Fashion,” “Engaging the Next Generation,” “Donut Economics,” and ” System Change Approach.” Such an event is also geared to facilitate connection, networking, and collaboration to amplify the voices and strengths of SMEs and the sustainability movement. There is also space for WFTO members to discuss some internal matters to strengthen our movement. 

For South African businesses, the summit offers unparalleled opportunities to delve into the world of Fair Trade and sustainable businesses. Attendees will have the chance to gain invaluable knowledge about Fair Trade practices and connect with numerous like-minded local and global businesses that will land in Cape Town. This will allow understanding firsthand how Fair Trade can benefit local communities and economies. Additionally, the event provides a platform to forge new connections and partnerships with international Fair Trade Enterprises, opening doors to global markets and opportunities for collaboration. South African businesses can showcase their products on a global stage, attracting potential buyers and distributors from around the world. 

Moreover, participants will have access to a market expo, where they can participate, and view products showcased by various WFTO members in diverse product categories. The summit also offers tailored content through conference sessions specifically designed for nonmembers, providing practical insights and strategies for integrating Fair Trade principles into local business operations. Regardless of membership status, all are welcome and encouraged to attend.

Whether you’re a seasoned Fair Trade advocate or new to the concept, there’s something for everyone at the summit.

The International Fair Trade Summit aims to achieve tangible outcomes, including:

 • Sharing information, knowledge, and experience between members and the wider movement while exploring new market opportunities. 

• Discussing strategies and concrete measures on how the Fair Trade movement can tackle the triple planetary crisis and connecting with other civil society networks to advocate for change.

 • Actively focusing on forming partnerships, alliances, and planning for future collaborative work with like-minded partners, building awareness about the inspiring enterprise models of WFTO members to drive a transformation of the global economy.

 ”This gathering of like-minded people from all over the world creates unique opportunities to learn, learn from each other, inspire and be inspired, and make the connections we value so much,” said Pieter Swart, Director of Turqle Trading, a WFTO-Guaranteed Fair Trade Enterprise and co-host of the summit. 

Join us at the International Fair Trade Summit as we work together towards a just and sustainable global economy. 

For more information and to register for the summit, visit: https://wfto.com/events/international-fair-trade-summit-2024/ 

The summit venue will take place at: Century City Conference Centre, 4 Energy Ln, Century City, Cape Town, 7446, South Africa 

About the World Fair Trade Organization 

The World Fair Trade Organization (WFTO) serves as the global community and verifier of enterprises committed to practising the 10 Fair Trade Principles. With a membership of visionary small and medium-sized enterprises spanning diverse sectors, we advocate for an equitable and sustainable world. We believe that an alternative way of doing business is possible. And we don’t simply believe that: we are seeing purpose-driven entrepreneurs and activists doing it every day. 

In 35 years of operation and with a network of more than 420 organisations, WFTO has impacted over 1 million livelihoods across 81 countries. Our organisation works to support Fair Trade Enterprises to change the economy, globally. WFTO members are pioneers with a clear vision of what the economy should look like, one where profit-making does not come before the well-being of the people and the planet. They significantly differ from conventional profitmaximising models by embracing a triple bottom line that encompasses the well-being of people, the preservation of the planet, and the pursuit of sustainable profit. 

Please contact Nicola Probyn at nicola@firecracker.pro for any Media inquiries.

The post The 17th International Fair Trade Summit in Cape Town, South Africa 17-20 September 2024 appeared first on World Fair Trade Organization.

Why is plastic such a big of an issue? Can’t we simply recycle it and reintroduce it in the market? The answer is more complex than you might think. 

Synthetic materials such as plastic are cheap, versatile and drastically more durable alternatives to other materials like glass, ceramic or metal. As a result, plastic has become one of the single most used materials in most industries, worldwide. While they are extremely convenient to produce and use, however, the difficulty to recycle or break down into manageable components has made them a global issue.

It is well-known that plastic is a global pollutant, accumulating in overflowing landfills, clogging rivers, and endangering wildlife. What is less known is the fact that plastic also plays a huge role in perpetuating global poverty and inequality.

Historically, high-income countries—OECD members including the United States and European nations such as Germany, the Netherlands, and France—have been the largest producers and consumers of plastic. However, without the will to fund and develop the proper tools and infrastructure to manage their plastic waste, wealthy countries have avoided taking responsibility for their excessive consumption by exporting their unwanted waste to countries like Malaysia, Indonesia, and Vietnam.

Unable to properly manage the volumes of waste they receive, combined with the lack of adequate recycling infrastructure and monitoring systems, as well as the existence of an extensive illegal plastic waste market, outcomes often lead to unsustainable solutions such as incineration and dumping. These practices result in numerous health problems for local populations.

Communities within these countries are also amongst the most vulnerable to the consequences of plastic pollution. As toxic components from discarded items leach into the seas and farming soils, activities such as fishing, and agriculture are jeopardised. Even water sources, including underground water and rivers, become contaminated.

It’s not just local communities that are affected; we are all bearing the consequences of disproportionate and exploitative socio-economic systems centred on mass production—rapidly rising temperatures, widespread climate migration, and economic strain are endangering vulnerable families worldwide. It is our duty, to our planet and future generations, to take action.

Photo credits: (from left to right) Plastics for Change, Chako, Lanka Upcycles / Rice & Carry, Plastics for Change.

How are Fair Trade Enterprises tackling this issue?

WFTO advocates for a different economic system, one that supports people and the planet, with businesses as the driving force. By endorsing alternative business models aligned with our 10 Principles of Fair Trade, our guaranteed members catalyse profound transformations within local communities, creating positive ripple effects that benefit not only producers and consumers but also other enterprises and the lives of many members of society.

Fair Trade Enterprises like Plastics for Change, Lanka Upcycles / Rice & Carry, and Chako are initiatives that provide viable solutions to waste management issues by creating sustainable economic opportunities for underrepresented collectives through dignified work. This is crucial, as informal waste collectors, who often endure harsh conditions and face social marginalisation, play a significant role in solid waste recycling in countries like India, Sri Lanka and Zanzibar.

Blending a mix of creativity, tradition and innovation, these Fair Trade Enterprises are able to transform waste into art, décor, and raw materials ready to be shaped again into new products. From building houses from plastic waste to reimagining fashion by creating unique, handcrafted accessories made from recycled plastic, these enterprises go beyond recycling; they are pioneering new standards for businesses worldwide.

Photo credits: (from left to right) Plastics for Change, Lanka Upcycles / Rice & Carry, Chako, Lanka Upcycles / Rice & Carry.

Plastics present a complex problem for our societies. While there isn’t always a direct, greener substitute for certain plastic applications, there are often better alternatives available. Additionally, there is much we can do to minimise their impact, and Fair Trade Enterprises are already proving that!

We need to slow down on plastic consumption and global collaboration is key to achieving this. We call on all stakeholders, from governments to industries, to unite and coordinate efforts, establish regulatory frameworks, and a common shift towards sustainable practices.

For now, we invite you to visit our member’s search page to explore other innovative Fair Trade Enterprises and to join the Plastic Free July initiative. A platform where you can learn more about how you can reduce your plastic footprint and discover related events and activities near you.

By: Robert Vidal

The post Beyond Recycling: The Approach of Fair Trade Enterprises to the Plastic Problem appeared first on World Fair Trade Organization.

The numbers are staggering – according to UNHCR, in 2022, 108.4 million people were forcibly displaced worldwide, the highest level ever recorded. And while numbers can be impactful, it is crucial to remember that each represents a human story – a family fleeing a war-torn country or a drought-stricken land.

The reasons behind mass displacement – violence, war, climate change – aren’t random occurrences. They’re among the bitter fruits of an extractive, exploitative economic system. Our relentless pursuit of profit has dehumanised our societies and neglected our planet. We view people and resources as tools for short-term gain, leading to a vicious cycle: unsustainable resource extraction sparks conflicts over land and water. Environmental disregard fuels climate change, causing droughts, crop failures, and food insecurity, forcing people from their homes. Wealthy nations often exploit resources in economically disadvantaged regions, hindering local development and fostering instability that erupts into violence. This very system, designed for profit maximisation, births the crises it claims to be ill-equipped to handle.

But what if we could break this cycle of exploitation?

Photo credits: (from left to right): MADE 51/ Tight Knit Syria, WasteStudios Yadawee, Yadawee

WFTO advocates for alternative business models, operating under a set of 10 Principles, our 10 Principles of Fair Trade. By demonstrating these viable and effective alternatives, Fair Trade Enterprises like Silaiwali, WEAVE, Artisan Links and many Fair Trade initiatives, pave the way for a future where social, economic, and climate justice are woven into the fabric of society.

Photo credits: Silaiwali, Yadawee, Earth Heir

WFTO is also a proud partner of UNHCR, through the MADE51 initiative. MADE51 creates direct livelihood opportunities and sustainable income for refugees with artisanal skills. Here’s how:

• Partnerships: MADE51 partners with Local Social Enterprises (LSEs) in 23 host countries, ensuring Fair Trade standards are pursued. In doing so, WFTO supports the LSEs with capacity building dedicated technical assistance, guiding them throughout key critical processes such as LSEs onboarding and introduction to the MADE51 pathway, seed funding, artisan training-knowledge transfer, production scaling and operations, and market readiness. 
• Fairness: This means ensuring respect for our planet, fair wages, and good working conditions, in direct collaboration with the refugee groups.
• Market Access: MADE51 supports market access for refugee-made products, creating economic opportunities for refugees and showcasing their cultural heritage.

Photo credits: Weave, Yadawee, Weave Yadawee

While Fair Trade Enterprises are already demonstrating the power of this model, we still believe that collaboration is crucial. We strongly call governments, policy-makers, and Fair Trade advocates in a shared conversation, to re-think and rebuild our economic landscape.

As we join the global conversation for World Refugee Day, we would like to invite everyone to imagine a world where displaced people are not burdens, but valued contributors with unique skills and rich cultural heritage. This is the world Fair Trade Enterprises are striving to create.

By Valia Almpani

The post World Refugee Day 2024: Building Welcoming and Inclusive Economies through Fair Trade appeared first on World Fair Trade Organization.

Photo credit: Soap N Scent

More than a verification system: we are a movement 

When WFTO was born in 1989, the idea was simple but the goal was massive: to become a leading organisation that could unite the voices of those businesses that put values before profits at all costs, worldwide. 

Today, we can proudly say that WFTO represents +400 enterprises that embrace environmental justice and fairness. We have seen our community growing, expanding and bringing a new vision for the whole movement, pioneering innovative practices and bringing social and environmental change. We witness new members joining from all over the world, recognising the value of our verification system and of our global community.

During these years working closely with SMEs and entrepreneurs worldwide, we have seen like-minded businesses joining for different reasons: the desire to better their practices following our vision, the interest in the label, and the importance of having a network. All of them, however, shared one need: to feel stronger in their voices by the simple fact of being part of a bigger community with a similar ambition to change our economic system. Beyond receiving verification of their business models, SMEs and other enterprises are drawn to WFTO as a space where individuals come together, finding different solutions to their challenges as a collective and with the same desire to make good entrepreneurship a tool for positive change.

Photo credit: Mitra Bali

Representing SMEs and businesses that do good

Entrepreneurs are increasingly seeking recognition for their efforts to design their businesses for positive change. But representation at advocacy and policy levels has often gone hand in hand with it – how can a business survive without regulations that facilitate, support and improve the position of SMEs in our economy? 

This is where WFTO steps in: unlike other verification and certification systems, WFTO actively brings their interests to the forefront, with campaign activities, investing funding, resources and staff into raising awareness about sustainable development and into amplifying the voices of SMEs and Fair Trade Enterprises. 

If trade is politics, Fair Trade should be everywhere. It means that Fair Trade is not just about business; it’s about politics and social justice, and about the vision that we have for our present and future economic system. 

Campaigns as a tool  

At WFTO, we believe campaigns are a powerful tool for sustainable development because they allow us to make stakeholders resonate with our message, engage with a diverse audience, and mobilise collective action towards positive change. When our messages reach not only entrepreneurs, producers, farmers and NGOs but also civil society, we are able to build a stronger coalition of advocates who can work together to support policy change, promote ethical consumption, and drive systemic transformation.

In 2023, we organised four impactful campaigns across social media platforms, reaching a global audience and sparking meaningful conversations within and beyond the WFTO community. These campaigns covered a range of crucial topics, including fair practices in fashion systems, gender justice, and our overarching call for a revolution in business. By focusing on these key issues, we aimed to promote dialogue and advocate for systemic change in the way businesses operate but also to raise awareness about what is normalised in business while still being not right and just. 

In 2024, we have decided to double down on our commitment to catalysing change through campaigns. This year, our focus is on reinforcing our scope of action and addressing business models that prioritise positive impact. Our #BusinessRevolution campaign aims at spreading that message, challenging norms and inspiring businesses to adopt practices that have fairness, sustainability, and responsibility at the heart of their operations. By rallying our community and allies around these important issues, we have been noticing new movements supporting our calls for change. 

Photo credit: El Puente (1,2), Girolomoni (3)

More than campaigns

Every year, WFTO invests parts of its budget into the Fair Trade Advocacy Office (FTAO), based in Bruxelles, Belgium. The FTAO’s goal is to actively bring the interests of the Fair Trade movement to policy discussions. Even though they are based in Brussels and have the mandate to advocate for EU policies in support of trade justice, they ensure that their position reflects the interest of the whole Fair Trade movement globally, not only in the EU. 

Besides, our WFTO-Global staff and Board participate in summits across the world, but also events where we can bring the interests of Fair Trade Enterprises and SMEs to higher-level discussions to promote their development. This 2024, we want to go bigger, and louder and invest more time and resources into making advocacy an integral part of what WFTO does and stands for. 

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Photo credits: UNEA-6

The Role of Green and Fair SMEs in Our Economy

In a world where corporate accountability should be the norm, it’s the Small and Medium Enterprises (SMEs) that are leading the charge. SMEs constitute the largest population of economic actors both locally and globally, generating the most employment and securing the vibrancy of communities and local economies.

Despite their smaller size, SMEs are often at the forefront of innovative and sustainable business practices. They are community-centric, paying fair wages, and maintaining shorter supply chains. Their proximity to their communities allows for greater adaptability and innovation, compensating for their limited scale. We believe that championing SMEs is essential for achieving the long-overdue ecological and social transition our world needs. By supporting SMEs, we can build a more equitable, sustainable, and resilient economy for all.

Photo credits: (1) Manos del Uruguay, (3) Purna Nepal

Uruguay, (3) Purna Nepal

Challenges for SMEs are hindering sustainable development

Despite their significant potential to drive change and innovation, however, SMEs face numerous obstacles that prevent them from fully embracing sustainability practices and contributing to a more sustainable future.

One of the main challenges for SMEs is access to resources and funding. Unlike large corporations, SMEs often lack the financial resources and access to capital needed to invest in sustainable technologies, practices, and resources. Limited access to funding makes it difficult for SMEs to adopt environmentally friendly processes, develop green products, or expand their businesses in a sustainable way.

Another challenge is the lack of awareness and expertise in sustainable practices, often tied to regulatory and compliance regulations. Many SMEs may not have the knowledge or capacity to implement sustainable initiatives or comply with environmental regulations. This can result in missed opportunities for cost savings, efficiency improvements, and competitive advantages in the market.

A Hub for Sustainable, Green Solutions: accessible to everyone, everywhere 

The WFTO Environmental Solutions Hub aims to address this gap between the potential of SMEs and their challenges by providing a central platform where SMEs can access a wide range of resources, expert advice, and practical tools for implementing sustainable business practices. By leveraging the collective intelligence of the Hub’s network and the expertise of organisations like WFTO-verified Fair Trade Enterprises, SMEs can overcome the challenges they face and unlock new opportunities for positive impact.

Resulted of the collaborations between the Green Economy Coalition, SEED and Ubuntoo, the WFTO Environmental Solutions Hub offers an opportunity to any SME which wants to improve its practices for a greener, fair and sustainable business: 

• An innovative AI-powered sustainability consultant at your fingertips, vetted by industry professionals. This feature will serve as a valuable tool, equipping you with the knowledge and insights needed to enhance your environmental performance effectively. Available in English, Spanish, Portuguese, Arabic, French, German, Hindi and Mandarin!

• Practical sustainability solutions tailored to your business needs, covering aspects such as energy efficiency, waste reduction, sustainable sourcing, and eco-friendly packaging.

• The latest developments in environmental sustainability with our News tab will provide you with access to valuable insights and guidelines on both EU and non-EU compliance measures such as CSRD, CSDDD, ESRS, Green Claims Directive and more.

Would you like to learn more about it? Then you can join our webinar on the 8th of May, 15h00 CEST and address any questions you might have!  Register at this link: https://us06web.zoom.us/j/86771516489?pwd=2wyTEPzVbrN4dvmVM2Nbob8jYkIn1q.1

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This might seem inconsequential at first glance, but in reality, it reflects a deeply ingrained colonialist and extractivist mindset of the Western fashion industry. This industry tends to view certain non-Western cultures and their resources as commodities to be exploited for profit, rather than as living, evolving entities deserving of respect and protection. 

In essence, this practice threatens the very fabric of what we call “cultural sustainability”. In the context of fashion, cultural sustainability can be defined as “a growing movement seeking to rectify the biases of the past and reform the current system to one that recognises and cultivates diversity in fashion and the wider sustainability discourse.”  (by Jessica Ourano, Cultural Sustainability: Colonialism, Appropriation, and What Justice Looks Like: link)

It only takes minimum observation of Western everyday life to spot the dichotomy between what is labelled as “fashion” and what is “non-fashion”: luxury brands from fashion capitals like Paris and Milan are widely celebrated for their handcrafted garments. At the same time, traditional and indigenous textiles and designs are often relegated to the sidelines, even though they use high-quality materials and centuries-old complex techniques. Approaching fashion through these Western-centric lenses perpetuates racism within the industry, reinforcing the notion that Western fashion is the epitome of style and sophistication. 

Following the colonial mindset, the Western world often feels entitled to appropriate the heritage of entire communities or nations categorised as non-Western. However, this appropriation risks obscuring the rich tapestry of traditional craftsmanship — a heritage passed down through generations and imbued with cultural significance. From intricate weaving techniques to vibrant textile patterns, traditional craftsmanship serves as a tangible expression of identity for communities around the world. Each stitch and design carries with it the stories and heritage of the people who wear them and have worn them in the past, serving as invaluable sources of knowledge for entire cultures and communities.

Too often, traditional designs are co-opted by big fashion brands without proper acknowledgement or involvement of the original artisans. This cultural appropriation not only perpetuates colonial legacies but also denies communities, designers and entrepreneurs the recognition and compensation they deserve. 

Furthermore, there’s a serious risk posed by the trend of Western fashion homogenisation. As Western fashion is continuously pushed as the ultimate standard of style and elegance, it diminishes the demand for traditional craftsmanship, deemed not as elegant and stylish. This threatens these invaluable skills to potentially vanish over time. We as WFTO, believe in local economies and communities. It’s crucial for fashion companies to not only adapt to the demands of the European market but also consider the impact on the local communities where these traditional crafts originate. Only by prioritising the sustainability and well-being of these communities can we ensure an equitable and culturally sustainable fashion industry. 

It becomes evident that among these challenges, there’s a solution: By promoting traditional craftsmanship, crediting and involving source communities in the design, production and decision-making process, we can ensure that cultural heritage is preserved and celebrated authentically. As Monica Boța-Moisin, expert in Fashion Law & Cultural Sustainability and founder of Cultural Intellectual Property Rights Initiative® (CIPRI) puts it, fashion has to “stop being the one that takes advantage and instead be the one that offers advantages.” This will not only foster greater equity within the fashion industry but also give space to communities to reclaim their cultural identity on their terms. 

We as WFTO, believe that local economies have the power to spark a Business Revolution in fashion. Our global community of Fair Trade Enterprises is proving this by actively collaborating with local artisan groups as well as artisan-owned enterprises, ensuring access to fair markets and opportunities to thrive and evolve in the business world. Here are just a few inspiring case studies from our community, demonstrating how we can achieve cultural sustainability through Fair Trade practices: 

Thai Tribal Crafts

Established in 1973 in northern Thailand, Thai Tribal Crafts (TTC) is dedicated to fostering equitable partnerships and preserving the cultural heritage of the local indigenous communities who were facing significant economic challenges. 

Traditionally, these communities engaged in slash-and-burn agriculture, but environmental regulations rendered this lifestyle unsustainable. TTC stepped in to provide an alternative income source: handicraft production. Collaborating with seven hill tribes, including the Akha, Hmong, Karen, Lahu, Lawa, Lisu, and Mien, this WFTO-Guaranteed Fair Trade enterprise contributes to cultural sustainability by preserving and promoting indigenous craftsmanship. 

Alongside beautiful homeware, these artisans produce exquisite accessories adorned with indigenous materials, reflecting their rich cultural heritage. The Akha specialise in intricate weaving and clothing embellished with indigenous materials. The Hmong excel in needlework, batik cloth production, and blacksmithing, crafting unique accessories like jewelry and musical instruments. The Karen are known for ikat weaving and unique dress styles, while the Lahu produce distinct weaving patterns and colorful trims, including accessories such as baskets and crossbows. 

By following our 10 Principles of Fair Trade, they ensure fair compensation for artisans and access to global markets, as well as creating economic opportunities for the local communities. In essence, TTC serves as a model for sustainable development and cultural preservation in northern Thailand.

Global Mamas

Global Mamas, a WFTO Guaranteed Fair Trade Enterprise, is a great example of how a commitment to respecting local designs and techniques can lead to success in local and global markets.

This Fair Trade Enterprise is located in Ghana, West Africa supporting the sustainable development of women artisans by producing Fair Trade products. Global Mamas works with local seamstresses and artisans, operating their own businesses in Cape Coast, Prampram, and Ashaiman, or working at Global Mamas’ Fair Trade Zone in Kpong. 

Each Global Mamas product is handmade by Ghanaian women who are experts in the art of handcrafting batik and tie dye fabrics, beads, shea butter, shea and black soap, and sewing. These are all laborious and intricate crafts that have been passed down through generations from mothers to daughters and teachers to apprentices. All products of Global Mamas have been touched by the hands of one of these women and made specifically to bring colour and authentic West African tradition to your clothes, jewellery, and home. 

Raymisa

Since starting his business in 1993, Raymisa Peru is a Fair Trade Enterprise verified by WFTO that focuses continually on working with local communities and groups of artisans to promote and develop Peruvian craftsmanship. 

The artisans working with Raymisa are mothers or economically marginalised women, who master traditional Peruvian techniques like weaving, knitting, embroidery, and hand-painting, skills passed down through generations that would be otherwise lost. That’s why this Fair Trade Enterprise commercialises Peruvian handicraft products, made by respecting the original processes. 

From the vibrant colours of chulucanas and ayacuchana ceramics to the intricate patterns of basket weaving and ayacuchano textiles, every product reflects the essence of Peruvian culture and tradition. By commercializing these handmade products and respecting the original processes, Raymisa Peru helps to promote and celebrate the diversity of Peruvian craftsmanship.

Supporting their work means recognising the importance of strengthening the economic access of Peruvian artists and artisans, and supporting handmade production vs industrial manufacturing.

By Valia Almpani

The post Fair Fashion Fights Back: Achieving Cultural Sustainability Through Fair Trade appeared first on World Fair Trade Organization.

Photo credits: Rwenzori Sustainable Trade Center

The profit-centric business model, while prioritising short-term gain, systematically overlooks the broader social and environmental repercussions of its practices. One critical consequence of these practices, is the exclusion of women, both in terms of recognition and compensation, in the majority of sectors. 

By sidelining this significant portion of the workforce, these businesses contribute to the creation of a model that may ultimately fail to sustain itself: while businesses limit the potential for innovation, diversity and inclusivity within their workforce, they are exposed to risks such as a diminished productive workforce, increased community instability and posing a direct threat to their supply chain resilience. Over time, this can lead to a less adaptable, hard-to-sustain business model.

While women make up 43% of the global agricultural labour force, (FAO) (source: https://www.fao.org/reduce-rural-poverty/our-work/women-in-agriculture/en/) they – more often than not – lack access to land ownership, markets and financial aid, as well as innovative farming practices and tools. Those barriers can diminish agricultural productivity, leading to lower yields which make businesses unable to thrive in the long run. 

Moreover, the exclusion from decision-making processes on land ownership and resource allocation contributes to limited crop diversity, making the system more vulnerable to pests and environmental changes. Denied access to markets and financial aid, women struggle to ensure food security for their families, undermining the stability of local communities, and increasing the vulnerability of global hunger. As the Food and Agricultural Organisation of the United Nations (FAO) reports, if women farmers had the same access to resources as male farmers, they could bring 100-150 million people out of hunger. (https://www.fao.org/family-farming/detail/en/c/1492110/)

In this context, advocating for women’s rights in farming and land ownership emerges as a strategic move toward sustainable development. Initiatives focused on addressing these gender disparities lay the groundwork for a more inclusive, resilient, and environmentally conscious global food system. 

Fair Trade Enterprises are already at the forefront of addressing this issue. In alignment with our 10 Principles of Fair Trade, these enterprises operate under alternative business models, championing transparency and Fair Trade practices. 

By recognising the vital role women play in agriculture, our community actively implements initiatives to place women at the centre of business activities. This includes collaborations with local women and women’s groups, encouraging them to organise into associations and participate in local trade. Through these endeavours, economic opportunities are created, fostering not only gender equality but also economic independence among women in the community.

RWENZORI SUSTAINABLE TRADE CENTER

Photo credits: Rwenzori Sustainable Trade Center

The Rwenzori Sustainable Trade Center (RSTC)  is a WFTO-Guaranteed Fair Trade Enterprise, based in the Rwenzori Region in Africa. Their key mission focuses on establishing markets that bring value to three sets of stakeholders: 

• Cooperative members and women’s groups, 
• Trading partners, 
• Consumers who care about where their products come from.  

For over a decade, RSTC has cultivated a relationship based on trust and fair work, creating tools for the communities of the Rwenzori Mountains to organise and thrive. Recognising the pivotal role women play in agriculture, RSTC has implemented transformative initiatives to put women at the forefront of their businesses. 

Their way to achieve this is by collaborating with local women and women’s groups in organising into associations and participating in the local trade of surplus vegetables and staples, an activity that creates economic opportunities for them. Rwenzori works with 4,628 farmers organized in 6 cooperatives. Of these, 1862 are women. Additionally, by establishing markets that specifically benefit cooperative members, including women’s groups, RSTC ensures that these stakeholders are integral to the entire value chain. This approach not only addresses gender disparities but also fosters economic independence among women in the community.

Through the formation and capacity building of cooperatives, RSTC has facilitated the export of organic coffee, cocoa, and cotton, enabling women farmers to actively contribute to international trade. Moreover, the global sales of high-quality baskets and crafts produced by women’s organisations showcase the economic impact of Fair Trade practices on female artisans.

RSTC’s commitment extends beyond economic empowerment. The centre invests significantly in education, starting with primary schools in local communities. By working directly with head teachers to monitor food scarcity, hunger, and the needs of schools, RSTC ensures that women, particularly mothers, are involved in decision-making processes that impact the education and well-being of their children. In addition to its focus on education, RSTC pioneers initiatives in climate and conservation, marking it as the first Fair Trade enterprise in Uganda to achieve UN status Carbon Neutral Operations. 

Through its holistic approach, the Rwenzori Sustainable Trade Center exemplifies how Fair Trade Enterprises can strategically and effectively address gender disparities in agriculture,  laying the groundwork for a more inclusive, resilient, and environmentally conscious global food system.

MALONGO

Photo credits: Malongo

Another Fair Trade Enterprise that places small farmers in the center of it operations is Malongo. Malongo is a family-run Fair Trade Enterprise located near Nice in the French Riviera region. They produce over 8,000 tons of coffee each year through partnerships with small producers in Central America, Asia and Africa.  

Behind MALONGO’s name are the men and women who work as part of a team driven by our 10 Principles of Fair Trade and a true philosophy. Enthusiastic, competent and committed to the task at hand, these people all share the same passion for good coffee. 

Malongo works side by side with small growers, cultivating relationships based on trust and solid partnerships. The company commits to the long-term development of cooperatives by providing support to obtain various certifications. This commitment extends beyond ensuring a fair purchasing price; Malongo actively helps growers optimise their coffee output.

In Malongo’s vision of Fair Trade, small growers are not viewed as protegees but as equal trading partners. This approach involves defining the terms of partnership jointly, with both parties committing to certain standards. This ensures that Malongo receives top-quality products while small growers, benefit from a high purchasing price reflecting the quality provided.

In summary, Malongo is a key player in the Fair Trade landscape, actively engaging with growers, promoting equal trading partnerships, and diversifying economic activities for sustainable development. The company’s initiatives extend far beyond traditional business practices, aligning seamlessly with the broader cause of collaborating fairly with women in agriculture and contributing to gender justice in this crucial sector.

As we reflect on the dynamics of the modern agricultural industry, it is more than clear that the profit-centric model, with its short-sighted pursuit of gains, jeopardises its sustainability by excluding and undermining women’s labour. Yet, our community remains committed to advocating for change. Rwenzori, Malongo and the rest of our Fair Trade Enterprises operate under an alternative business model that is inclusive by design, demonstrating how Fair Trade Practices do make a great deal of difference in creating lasting value for their communities.

Join us in the #BusinessRevolution campaign, where we advocate for a new economic system: one that prioritises the people and our planet over profits and creates businesses that thrive while acting as a force for good! Learn more and access our campaign assets at www.wfto.com/campaigns/

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Since its establishment, WFTO has been dedicated to addressing unfair practices within economic systems and acting as a driving force for restorative justice in trade. However, as the global community of Fair Trade Enterprises, our efforts are not only focused on the economic side of business but also on recentering the discourse on the need for values in the economy. One that is fair, ethical, and inclusive.

Photo credits: Sindyanna of Galilee

Guided by this vision, we don’t just advocate for change in business practices; we strive to foster equity on a global scale. As advocates for systemic change, it is our responsibility to stand up for solidarity, peace, and justice, values that have been at the core of our community from the very beginning.

During these terrible times, our thoughts have been all for our members located in the areas. We know that behind every product and business lies a human story, which is directly affected by this war. We collaborated with the people affected by these events; we know them by name, and we shook their hands at our Summits. They are our fellow fair traders, colleagues, and friends, and they are heavily suffering from the ongoing war. 

This attack on the Palestinian people cannot go on any longer. We urgently call for an immediate ceasefire, and strongly condemn the violation of human rights and the war crimes committed by the State of Israel in Gaza territory to all civilians. We extend our heartfelt sympathies to all civilians impacted by this conflict as we condemn war and its impact on communities, and innocent lives.

Even though we feel powerless in front of the extreme and continuous violence shown on the news, we want to remind you that we are not powerless and we can show our support in many ways.

• Sign the petition to call for an immediate cease-fire – your voice counts
• Participate in open demonstrations organised in your city to speak up 
• Support the businesses (and the people behind them) that are directly affected by the war. Here’s our selection from our community, entrepreneurs who are 100% committed to solidarity, peace and Fair Trade practices

Bethlehem Fair Trade Artisans

Photo credits: Bethlehem Fair Trade Artisans

Bethlehem Fair Trade Artisans collaborates with local producers located in Palestine, working with olive wood, and creating intricate embroidery works, olive oil soap, felt wool, and recycled products. Its mission is to support the local community by creating better opportunities for marginalised producers and a space to sell their crafts. One of their most representative products is the kuffiya, a traditional Palestinian scarf that represents fishing nets and ears of grain. BFTA also works on promoting Palestinian culture and traditions by serving authentic Palestinian home-cooked meals, offering art classes, and organising traditional folklore dance performances at their Artisan Village located in the heart of the old city of Beit Sahour.

Holy Land Handicraft Cooperative Society

Photo credits: Holy Land Handicraft Cooperative Society

Holy Land Handicraft Cooperative Society, based in Bethlehem, has been in business for over four decades. It serves as a platform supporting 35 members, who are small-scale producers of artisanal crafts, by providing fair sourcing materials and facilitating the marketing of their goods. Specialising in olive wood and Mother-of-pearl carving, HLHCS aims to preserve handicraft traditions for future generations of Palestinians. Their product range also includes jewellery, glass and ceramic, and religious items. In addition, the cooperative works to alleviate local unemployment, reduce emigration, and support local women’s enterprise groups and organisations that assist individuals with disabilities. The Holy Land Handicraft Cooperative Society has a dream of peace and believes that Fair Trade is a powerful tool to reach this aspiration.

Sindyanna Of Galilee (سنديانة الجليل) (סינדיאנת הגליל)

Photo credits: Sindyanna of Galilee

Sindyanna Of Galilee is a Fair Trade Enterprise led by women and based in Israel, which specialises in the sale of organic and extra virgin olive oils (EVOO), za’atar spice mixes, carob syrup, almonds, honey, olive oil soaps, and various traditional handicrafts. Their team comprises both Arab and Jewish women who are united by a vision of collaboration, solidarity and fairness. Through their activities, Sindyanna Of Galilee works to bridge cultural divides between Israelis and Palestinians, promote sustainable agriculture, and bolster organic farming practices. Through the years their EVOO has received international recognition and won prestigious awards like the 2023 Japan Olive golden medal in the organic category, and the 2022 NYOOC golden medal for their Coratina EVOO.

Al Reef For Investment And Agricultural Marketing

Photo credits: Al Reef for Investment and Agricultural Marketing

Established in 1993, Al Reef promotes Palestinian agricultural products globally, including olive oil, medjoul dates, almonds, couscous, and olive oil soap. Committed to our 10 Fair Trade Principles, Al Reef collaborates with the Palestinian Agricultural Relief Committee supporting Palestinian farmers and women, ensuring fair practices across their business and promoting sustainable development. Al Reef simultaneously works on developing their production capacity and improving the quality of their products, ensuring the farmers will receive fairer payments for their work. All Al Reef products are certified organic, including the USDA and EU Organic labels. On their website, Al Reef has a dedicated space where they share firsthand stories of their members, and where they publish delicious Palestinian recipes for anyone to make at home. Al-Reef encourages all people around the world and solidarity movements to call for a ceasefire in the Gaza Strip, to spread the truth about the crimes and violations of international law by the Israeli occupation against Palestinians, to protest and to stress on their governments to put an end to all of this and address the political rights of the Palestinian people. They also decided to launch a fundraising campaign called “Building Hope for Gaza” to contribute to the mitigation of the effects of the genocide that has been carried out in the Gaza Strip by the Israeli occupation. Find more details here. (Trigger Warning: Graphic Content)

Achoti (Sister) For Women In Israel (אחותי)

Photo credits: Achoti (Sister) For Women In Israel

Achoti is a Fair Trade Enterprise made of a group of female entrepreneurs and artists based in Israel, selling a wide range of products including jewellery, embroidered accessories, pottery, kitchen products and more. Anchoti provides the artisans a platform to promote their business and supports them in translating their unique knowledge and skills into real business opportunities. In addition, Anchoti serves as a collaborative space for creating valuable partnerships between their members. Anchoti’s products are handmade from environmentally friendly materials, and created under respectful and fair working conditions. Every purchase directly benefits the artisan, as well as the platform. Their vision is to raise issues of economic and social justice from a Mizrahi feminist perspective, connecting issues of identity, nationalism, ethnicity and feminism.

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