Over the past 41 years, Pushpanjali Fair Trade has been dedicated to improving living conditions of local craft producers in the Agra area, India. Pushpanjali Fair Trade commitment is to contribute to craft producer’s empowerment, by providing them with sustainable work, fair wages, and also by providing credit and advances, ensuring equal wages to women producers, fostering training, education and healthcare. Promoting the cultural wealth and identity and recognizing local producers craft mastery is also at the heart of what Pushpanjali does, as a key enabler for producers’ empowerment.